Welcome to Flip It

From the BBC Newsroom to World-Class Communication


For two decades I worked at the heart of the BBC, producing and editing some of the UK’s most watched and listened-to programmes.

I’ve interviewed global icons from Sir David Attenborough and Elton John to the Dalai Lama, as well as countless everyday heroes – always looking for the story behind the story, the detail that makes people stop and listen.

Now, I bring that same editorial rigour and instinct for storytelling to businesses, leaders, and brands who want to communicate clearly, inspire trust and truly connect with their audiences.

From headline interviews to brand storytelling, ghostwriting, communications, and culture, I use a journalist’s eye to uncover the message that matters, then shape it into copy, content, and strategy people can believe in.

I’m also the host of Flip It, a story-first podcast exploring the moments that change everything, from personal turning points to bold professional pivots. Through reflections and conversations with founders, creatives and underrepresented voices, each episode offers insight you can carry forward.