The Journalist’s Edge in Communication
Hi, I’m Laura, a former BBC News journalist and producer.
I spent more than two decades in one of the world’s busiest newsrooms, learning how to ask better questions, cut through complexity, and shape stories that stand up to scrutiny. Stories that build trust, influence decision-making, and stay with people because they are grounded in truth.
As a BBC journalist and producer, I interviewed world leaders, cultural figures, and everyday people, always listening for what sat beneath the surface. The real story behind the headline.
I now bring that same discipline and editorial judgement into business, leadership, and creative work. I help organisations communicate with intent and consistency, so teams speak with confidence, customers understand the value, and the business is easier to choose.
Through my Flip It Framework I guide leaders, founders and teams to:
- sharpen their story, message, and commercial USP
- align internal communication with external messaging
- strengthen differentiation in crowded markets
- communicate with credibility in moments that matter
My work always comes back to the same belief. Stories are not just content. They are how we connect, make sense of what matters, and move people to act.
Why Work With Me?
- Proven credibility – 20 years at the BBC taught me how to find, craft and deliver stories people listen to and trust.
- Skilled interviewer – From world leaders to business teams to everyday heroes, I know how to uncover the story that makes people pay attention.
- Business-focused – I translate editorial expertise into clear messaging, stronger culture and communication that builds confidence.
- Trusted partner – I don’t just write. I listen, collaborate and make the process seamless, delivering results without the jargon.